barackobama:

idrownideas:

The best campaign counter-attack video I HAVE EVER SEEN. Obama 2012 

”So we’re going to call their BS when we see it and we need your help to call them on it too and set the record straight. So share this, tweet it, facebook it, I keep hearing about tumblr and whatever that is…please use that too. Thank you.”

-Stephanie Cutter / Deputy Campaign Manager at Obama for America. 

And a Tumblr shout-out. 

This ad was great until she started stating the other side’s claims.

What??

WHAT??

Is there anyone at Obama for America who knows ANYTHING about successful messaging? When you state the other side’s claim you lose. Period. You enforce the other side’s message simply by stating it. EVEN when you state it to dispute it.

George Lakoff’s Reinforcing the Frame 101.

This video could have been made the same way, with the same script, minus all the restated, false claims. WHAT reason is there to draw attention to the fact that you’re disputing something? Why not, you know, just state good, positive facts, minus the other side’s language?

  1. rosieindisguise reblogged this from dreamofflight
  2. green--eyez reblogged this from aseriesofnouns
  3. writesomethingthatiwouldsay reblogged this from angelica-marie
  4. nvmtheending reblogged this from angelica-marie and added:
    I keep hearing tumblr, whatever that is, please use it too!
  5. romanticize-everything reblogged this from aseriesofnouns
  6. elsamarina reblogged this from aseriesofnouns and added:
    Tumblr, whatever that is.
  7. they-might-be-titans reblogged this from aseriesofnouns
  8. d0nt-call-me-peanut reblogged this from aseriesofnouns
  9. chasin-thegoodlife reblogged this from aseriesofnouns
  10. plasticswater reblogged this from aseriesofnouns
  11. angelica-marie reblogged this from aseriesofnouns
  12. aseriesofnouns reblogged this from fairyjessie
  13. worldsbestme reblogged this from worldsbestme
  14. shes-fresh-todeath reblogged this from fr-agility
  15. a-67-chevy-impala reblogged this from zohbugg
  16. aquestionablemotive reblogged this from bdsmom
  17. smileecrystaal reblogged this from try-to-live-my-life
  18. try-to-live-my-life reblogged this from foreverindreamland
  19. asian-wedding-photography reblogged this from stfuconservatives
  20. mrslijntje reblogged this from jagarlagom
  21. matchusaan reblogged this from pokemondetective and added:
    Watch this!
  22. lifeasafl0wer reblogged this from stfuconservatives